The Brief

Develop a brand identity for an established burlesque and sidessholw performer, to be used on multiple online platforms and merchandise. The client requested that the branding reflect their performance style and referenced vintage horror films.

The Solution

Taking inspiration from vintage horror posters, I created a logo that can be used as a full brand or separated into 2 separate but connected identities "Bettie Bombshell" and "The Glam Reaper." It was essential that the branding was elegant, and did not look too kitsch or cartoony.

Additional design work was created by KTB.