The Brief

Develop a brand identity for an established photographer. Jill's photography is empowering and inclusive and particularly known for creative portraiture

The Solution

Jill and I talked about how important balance and natural light is in her photography. Accessibility was also an important consideration so we landed on a typeface that is very readable. From there I used the circles featured in the type to expand the brand, and reference Fibonacci spirals in a subtle way. This adds interest to the logo type as well as setting up the circle as a recurring element throughout the branding.